Google has removed it’s sidebar ads.
Google has officially begun to rollout their new paid search layout and the first changes are public… there is no ads sidebar. The google search page is only left with 1-4 ads above the fold. They have not even announced the change, but the word is out that it is “global and permanent.”
Big changes are in the works.
It wasn’t even that long ago when Google began testing 4 ads at the top of search. Advertisers are loving the prime real estate, but the jury is still out for googlers. Google used to release changes in big patches, but now they are small, daily and many times like this one, unannounced.
What does this mean for you?
Google is clearly optimizing for mobile. The market requires it, because more searches are done on mobile than by desktop. More of the web is not just going to mobile, it’s actually mobile first. That means more people may see the mobile version of your website than your desktop version.
Is your website mobile ready?
I’m just going to go ahead and ask… Do you have a responsive website? The market requires it and more importantly Google now requires it. Responsive design is an intelligent practice of using flexible grids, layouts and images to provide the best user experience for each device. It’s a way to code and design your website to work best on every phone, tablet and desktop.
Do you have any questions?
Technology is changing fast and you are probably feeling the need to catch up. I can help you not only catch up, but to be responsive for the changes that haven’t even happened yet. Let’s work together to modify or redesign your web presence to compete for the rapidly expanding mobile generation.